PhytoFun is a way to help teach the benefits of eating a variety of phytochemicals through stories about playful characters. Our PhytoFun Superheroes (The Anthocyanin Avenger, Captain Carotenoid and the Isothiocyanate Ninja) show anyone who is hesitant about scientific words and the inherent chemicals that plants make, that eating the rainbow can mean incredible benefits to our health.